Why I'm a coach against 'follow me'-coaching

Honest admission: if I hadn't found coaching, I would have made a great dictator.

I'm exaggerating, but only slightly. People follow strong voices. And the most profitable coaching model right now is the loud one — "follow me, I'll show you the way to your Ferrari, join my webinar, I'll teach you to be happy." Hundreds of people show up. The slogans are simple. The path is laid out. The coach is in the center.

I don't sell that. I can't.

When I say "I'll help you find what YOU want from your life" — almost no one comes. Because that's harder. It puts the work back on the client. There's no Ferrari at the end. There might not even be an end — just a process.

But here's the thing: people who do come, stay. Because they leave each session with something that's actually theirs. Not my insight. Not my model. Theirs.

In coaching, I'm not at the center. The session is not about me. My job — as I keep saying — is to help you become the person who solves your own questions. Not to solve them for you.

A coach is not a guru. A coach is a partner. And the best coaches I know — the ones I respect, the ones I supervise with — all live by this. They wouldn't trade it for a bigger audience.

So if you're looking for someone to follow, I'm not your coach. If you're looking for someone to walk beside you while you find your own answers — let's talk.